FRANCIS ACADEMY

Founded by Burton, the visionary owner of Francis Wines, Francis Academy merges his passion for wine with his lifelong love for rugby. Burton's journey from the rugby field to winemaking inspired him to create a foundation that supports young rugby players in achieving their dreams on and off the field. Through Francis Academy, 5% of every bottle sold is dedicated to providing essential equipment, balls, and other resources—ensuring players are well-prepared for matches and practice. The Academy also offers educational programs, guiding young athletes toward promising futures within the wine industry. Join Francis Academy in empowering the next generation—transforming lives from soil to soul.

Our Purpose


At Francis Wines, our passion extends beyond crafting exceptional wines—it embraces the heart of who we are: wine and rugby. But our purpose is so much more. We are driven to make a lasting difference in our community, empowering the younger generation to discover their identity, their potential, and their path in life. As a former professional rugby player in South Africa & France, rugby is deeply rooted in my soul, and I want to share that passion with the young boys on the field today. By building meaningful relationships with these players and combining that with an education in wine, we aim to ignite the same passion I’ve carried throughout my life.

Our vision is broad, but we believe it starts with development programs that nurture not just future rugby stars but young men with a strong sense of purpose and love for both the game and entrepreneurship.